INVENT NEW DIMENSION
Origins: Built from Experience, Driven by Passion
Founded in 2022 by Henry and Austin, our story began long before the brand was born. Back in 2002, the two worked behind the scenes crafting timepieces for renowned global brands — sharpening both their technical skill and design vision.
After nearly two decades, the desire to create something of their own became too strong to ignore. This wasn’t just about launching another microbrand — it was about creating a brand that reflects their own vision of what modern watchmaking could be.
MONBREY was born from this ambition: not to follow trends, but to challenge conventions and create something bold, original, and enduring for true watch enthusiasts.
Philosophy: Inventing a New Dimension of Design
We believe that great design isn’t just seen — it’s felt. Every line, angle, and surface on our watches is crafted with intention. Our design language is defined by angular styling, distinctive case finishes, and sharp architectural forms that play with light and reflection. These elements aren’t just aesthetic choices — they’re the foundation of our design philosophy.
We focus obsessively on the watch dial, treating it as the centerpiece of each creation. It’s where form meets expression — a space where textures, depth, and geometry come together to create instant visual impact. Our dials are designed to stand apart in a crowded market — bold yet refined, minimalist yet multidimensional.
This philosophy is captured in our brand slogan: Invent New Dimension. It’s more than a tagline — it’s our design ethos. We explore how angular styling can evolve across materials, cases, and dial compositions, constantly pushing ourselves to uncover new visual dimensions and redefine what a modern watch can look and feel like.
Vision: Future Classics in the Making
MONBREY is not a seasonal experiment - we see this not as a short-term venture, but as a lifetime journey to create a respected name in modern horology. Our goal is to build a brand known for authentic design, lasting quality and a deep connection with the enthusiast community.
Our vision is to become a respected voice in contemporary watch design — not by being the loudest, but by being the most intentional. We are steadily growing, expanding our product development, refining our manufacturing processes, and collaborating with top talents to bring our philosophy to life in new and unexpected ways.
The future is exciting, and we’re just getting started.
Our mission remains the same - To invent new dimension through design, experience, and the way a watch connects with its wearer.